Suci Alifia Chasanah
Suci, an experienced researcher, brings to the table a year of professional experience in her field, supported by a strong educational foundation focused on human diversity. Showcasing impressive proficiency in qualitative research methods, notably ethnography, she demonstrates a remarkable ability to produce valuable research findings. Effectively leveraging these skills, she adeptly navigates complex issues to uncover insightful perspectives. Having previously engaged in research activities geared towards enhancing analytical processes for product development, she offers a strategic mindset, exceptional analytical prowess, and unwavering commitment to problem-solving. Her goal is to provide comprehensive and persuasive conclusions that guide impactful decision-making.
- Address
- Jakarta, Indonesia
Professional Visions
My greatest professional achievement so far is being trusted to work directly under the founder and Guru Besar Marketing Indonesia, Hermawan Kartajaya, on an internship after graduating. At that time, I was responsible for assisting the founder in developing marketing framework and marketing strategies for the company.
I would love to have an adventure in the fields of qualitative research, market research, marketing, content writer, and human resource development. So, let’s work & have fun together!
Resume
Education
Universitas Indonesia, Anthropology
Jakarta
Bachelor of Social Science
- Selected as an awardee of the PPA Scholarship in 2019
- Appointed as the Person in Charge for PSAK FISIP UI 2020 event, impacting 300+ FISIP UI students, class of 2020
Professional Experiences
Qualitative Research Support (Freelance) at PT Neurosensum Technology International
Finally, I am pursuing my dream in the field of research! Here, I worked under the Qualitative Research Department. Some of my primary responsibilities are to assist market research process in day-to-day research projects, created presentation reports or decks to be delivered to clients, and translated raw data in the forms of FGDs into interpretable data and research insights.
Research and Development Internship at MarkPlus, Corp.
One of the challenging aspects of this job is its significant divergence from my academic background. Nevertheless, i am so excied to be working directly under the Guru Besar Marketing Indonesia, Hermawan Kartajaya. I analysed the marketing strategy of the selected brand namely Female Daily which targets Generation Z and wrote a book based on the results of the analysis, developed a new framework for marketing together directly with Marketing Guru Hermawan Kartajaya, and assisted in-depth research for Halal and FMCG industry.
Research Assistant (Project-based) at Center for Social and Network Analysis
Involved in research led by my lecture that pertains to social-political topics. My primary responsibilities are formulated research projects using qualitative research methods and secondary data, prepared Minutes of Meetings (MoM), research documentation, and identified 50 individuals as potential informants.
Research Intern at Lembaga Bantuan Hukum Jakarta (LBH Jakarta)
During this internship period, I focused to gather data, conducted RUU KUHP’s problems, and identified stakeholders through secondary research.
Projects
My Professional Journey
LAUNCHED A REPORT FOR THE PERSONAL CARE INDUSTRY IN HK WEBINAR SERIES 4
Background
The HK Webinar Series 4 is a marketing webinar featuring an Indonesian Marketing Guru, Hermawan Kartajaya. The event attracted participants from various industries in Indonesia.
Research Objectives
- To identify growth opportunities, market trends, and the competitive landscape for the next quarter within the Personal Care Industry.
- To devise actionable recommendations and solutions based on secondary data to enhance user understanding.
Methodology
Secondary Research: Through secondary research, we conducted an analysis to explore growth opportunities, market trends, and the competitive landscape using marketing concepts offered by MarkPlus, Corp.
Timeline:
The project latest for about 2.5 months, beginning from the discussion of topics, data sources, data analysis, to presenting the final report to Hermawan Kartajaya.
Research Process
Planning:
At the request of the Mentors, my partner and I conducted this research. During the planning phase, extensive discussions were held with the Research and Development team to determine research instruments and identify occurring issues. Subsequently, in collaboration with the mentor, we formulated several assumptions and began searching for the necessary data.
Data Collection
- Secondary Research: In these projects, we utilized reports issued by Deloitte, Nielseniq, McKinsey, and other internet sources for analysis using marketing concepts provided by MarkPlus, Corp.
Data Analysis
After gathering data from secondary sources, We analyzed the data by creating diagrams in Microsoft PowerPoint.
LAUNCHED "12 Z BRND OF INA" BOOK
Background
“12 Z Brand of Ina” is a marketing strategy book that applies the marketing framework developed by the Indonesian Marketing Guru, Hermawan Kartajaya. This book delves into the marketing strategies of various Indonesian local brands targeting Generation Z.
Research Objectives
- To launch a book containing an analysis of marketing strategy concepts developed by the Indonesian Marketing Guru, Hermawan Kartajaya, focusing on local brands targeting Gen Z.
- To identify and analyze the marketing strategy employed by MarkPlus, Corp, namely “Commercialization,” for the Female Daily.
Methodology
- Qualitative Research: Using an end-to-end qualitative methodology, I conducted interviews with the CEO of the brand.
- Secondary Research: Utilizing data from the company’s website, the Female Daily application, and social media platforms to gain additional insights about the brand.
Timeline
The project lasted for about 6 months, starting from conceptualizing marketing ideas, selecting brands, reaching out to brands, interviewing brand CEOs, establishing good relationships with the brands, writing, and analyzing, to launching the book at Mall Kota Kasablanka.
Research Process
Planning
At the request of the Founder of MarkPlus, Corp, I conducted and authored this book. In the planning phase, the Research and Development team and I determined the marketing concepts, then we selected brands based on the 12 marketing concepts developed by the Indonesian Marketing Guru, Hermawan Kartajaya. Subsequently, I reached out to the brand (Female Daily) end-to-end to propose collaboration on this book.
Data Collection
Interview: I invited the CEO of Female Daily for an interview to gain a deep understanding of Female Daily and the Commercialization concept employed by Female Daily. Prior to conducting the interview, I sent the questions to the CEO for preparation.
Desk Research: Utilizing data from the company’s website, the Female Daily application, and social media platforms to enhance insights about the brand.
Analyzing Data: After transcribing the CEO’s interview, I analyzed the data and wrote the book using PowerPoint.
LAUNCHED A REPORT FOR THE HALAL INDUSTRY IN HK WEBINAR SERIES 4
Background
The HK Webinar Series 4 is a marketing webinar featuring an Indonesian Marketing Guru, Hermawan Kartajaya. The event attracted 1000 attendees from various industries in Indonesia. This project marked my inaugural foray into the marketing realm, and I couldn’t be more thrilled! I have compiled a report titled “Unleashing Indonesia’s Halal Potential,” which delves into the Indonesian government’s regulatory efforts to stimulate the halal industry’s growth, the societal evolution of the halal industry, brand participation in this sector, and strategies for competing in the halal market post-pandemic.
Research Objectives
- To identify growth opportunities, market trends, and the competitive landscape for the upcoming quarter within the Halal Industry.
- To devise actionable recommendations and solutions based on secondary data to enhance user understanding.
Methodology
Secondary Research: Through secondary research, I conducted an analysis to explore growth opportunities, market trends, and the competitive landscape using marketing concepts offered by MarkPlus, Corp.
Timeline:
The project lasted for about 3 months, beginning from the discussion of topics, data sources, data analysis, to presenting the final report to Hermawan Kartajaya.
Research Process
Planning:
At the request of the Mentors, I undertook this research. During the planning phase, extensive discussions were held with the Research and Development team to determine research instruments and identify occurring issues. Subsequently, in collaboration with the mentor, I formulated several assumptions and began searching for the necessary data.
Data Collection
- Secondary Research: In these projects, I utilized reports issued by Deloitte, NielsenIQ, McKinsey, and other internet sources for analysis using marketing concepts provided by MarkPlus, Corp.
Data Analysis
After gathering data from secondary sources, I analyzed the data by creating diagrams in Microsoft PowerPoint.
LAUNCHED AN ARTICLE RELATED TO THE RUU KUHP
Related Experience: Research Internship at Lembaga Bantuan Hukum Jakarta
In this project, I was fully engaged in researching information about the RUU KUHP using secondary data, participating in online deliberations on the RUU KUHP, and ultimately writing an article about the RUU KUHP.
CREATED CONTENT ON INSTAGRAM RELATING TO SEXUAL HARASSMENT
Related Experience: Volunteer at Lembaga Partisipasi Perempuan
In this project, I participated in various activities, particularly in a campaign to prevent sexual violence against women alongside other staff members. It began with involvement in creating the 16 Days of Activism Against Gender-Based Violence (HAKTP) campaign on Instagram, attending a Focus Group Discussion (FGD) on ODHIV, and writing content for Instagram.
Events
Jakarta Marketing Week: MarkPlus's Event
Role: Liaison Office (LO)
The 11th Jakarta Marketing Week (JMW) 2023, themed “Innovation for Happiness,” which took place from June 14th to 18th, has concluded at the Grand Atrium of Mal Kota Kasablanka. This event served as a platform for business professionals and the community to expand their knowledge, engage in networking, and enjoy inspirational entertainment.
My role during this event was to serve as a Liaison Officer for the adult category of the model competition and participate in the launch of the book titled “12 Z BRND OF INA.”
Marketeers XFest 2023: Marketeers's Event
Role: MC and Crowd Control
Marketeers XFest adopts the theme “DESIGN YOUR FUTURE: Pursuit of Personal & Professional Passion.” The Marketeers XFest 2023 program consists of a Conference, the Marketeers Innovation Challenge (MIC), a creativity and ideas competition for Gen Z participants, and the Youth Choice Award ceremony. In collaboration with the International Marketing Community of BINUS (IMCB) as a strategic partner, Marketeers XFest this year was held at Anggrek Campus-Binus University from March 7th to 8th, 2023.
During the first day of the event, my responsibilities included serving as the MC for a workshop attended by professionals from the beauty and recruitment industries. On the second day, I took on the role of crowd control for the conference, featuring speakers from renowned companies such as Pertamina, Antam, Telkomsel, V2 Indonesia, Dentsu, and BCA.